The Crossing Press is an independent book publisher that focuses on new age topics such as spirituality, natural healing, cooking, and personal growth. They are recognized as a leader in this field for their individuality and selectivity of titles they publish.

The goal of this site was to reflect that individuality and boldness in the layout of the site. A crucial first step was choosing the right colors to portray that mood - red and black were chosen as they are bold and stand alone in their usage. Shades of gray and gold accents complimented this relationship.

 

Next was to organize the navigation in a way that met the need of all the users visiting the site. The book buyers could visit the bookstore to read about new releases or view where their favorite author is appearing in the Authors & Events section. The authors and artists could go directly to the submissions page to learn the process for submitting their work.

With these practicalities in place the site was able to serve quickly and efficiently the needs of its' various users.